Signal categories
1eyeᴬᴵ organizes signals into a few core categories.How Signals work
Signals connect activity with fit.- Activity happens — A contact visits a page, submits a tracked form, or generates another website signal.
- 1eyeᴬᴵ identifies the contact — When available, 1eyeᴬᴵ identifies the contact and links them to their company.
- 1eyeᴬᴵ evaluates fit — The contact’s company is evaluated against your ICPs. The contact is evaluated against your personas.
- Signals appear in Website Signals — Your team reviews activity in one contact-centric feed, with company context built into every card.
- Your team acts — Use signals to build target lists, enrich contacts, or push target lists to a Destination.
Website Signals
Use Website Signals to see contact-level activity, with the associated company shown directly on each card. This view helps you see:- Which contacts are active
- What signals each contact generated
- How many signals the contact has
- Which company the contact belongs to
- Whether the contact matches your personas
- Whether the contact’s company matches your ICPs
- Whether the contact should be added to a target list
ICP evaluation
1eyeᴬᴵ evaluates the companies behind your signals against the ICPs in your Knowledge Base. When a company matches an ICP, 1eyeᴬᴵ shows an ICP badge on the contact’s card so your team understands why the account may be relevant. Use ICP evaluation to: focus on high-fit companies; reduce noisy activity; build better target lists; prioritize accounts before reaching out.Persona evaluation
1eyeᴬᴵ evaluates contact signals against the personas in your Knowledge Base. When a contact matches a persona, 1eyeᴬᴵ shows a persona badge on their card so your team understands why the person may be relevant. Use persona evaluation to: focus on relevant buyers; reduce noisy contact activity; build better target lists; prioritize contacts before outreach.Search, filter, sort, and export
Signals include tools to help your team find the right activity quickly.- Search — Use search to find a contact, company, domain, or keyword.
- Filter — Website Signals uses a query builder. Build one or more
Where [field] [operator] [value]conditions — using fields like Contact, ICP, Persona, Location, Type, Date, and Target page — and chain them together with AND / OR to narrow the list precisely. - Sort — Use sort to prioritize signals by recency, signal count, or other available fields.
- Export CSV — Use Export to download the current signal view for review, reporting, or list-building.
How to use Signals
Use Signals as the starting point for GTM action.- Review active contacts in Website Signals
- Check ICP and persona matches
- Build a filter query to focus on the most relevant activity
- Add matched contacts to a target list
- Push the target list to HubSpot or Salesforce through Destinations
- Follow up based on signal activity
Best practices
- Start with Website Signals — Review active contacts first so you understand who’s showing interest and at which companies.
- Use ICP and persona filters — Focus on contacts and companies that match your Knowledge Base.
- Use Target Page filters for high-intent activity — Filter by visit count and time spent on pages like pricing or demo to prioritize the strongest signals.
- Export only after filtering — Clean the view before downloading a CSV.
- Act on recent signals first — Fresh activity is usually more actionable than old activity.
- Keep your Knowledge Base updated — Better ICPs, personas, and exclusions create better signal quality.
- Watch for Market Signals and Social Signals — These are coming soon and will expand signal coverage beyond your website.