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Buyers is the master pool of people 1eyeᴬᴵ has sourced or identified for your workspace, with the company behind each contact shown inline. Use it to review fit, dig into a contact’s full record, and build the audiences that feed your target lists.

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Before you begin

To get the most out of Buyers, it helps to have:
  • ICPs and personas configured in your Knowledge Base, so persona and ICP badges show up on contacts
  • The Vision pixel installed, so contacts show signal activity when available
For this guide, we’ll use Snowbricks as the example workspace.

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Where to find Buyers

  1. Open your 1eyeᴬᴵ workspace
  2. Select Buyers in the left-hand nav

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Buyers tabs

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What you can see in the list

The Buyers table includes:
  • Contact name, with a link to their LinkedIn profile
  • Company name and logo, with a link to the company’s LinkedIn profile
  • Persona badge, when the contact matches a configured persona
  • Title
  • ICP badge, when the contact’s company matches a configured ICP
  • Website
  • Email, with a verification indicator when available
  • Phone, with a Look up action when a number hasn’t been found yet
  • Industries
  • Technologies
Example, for Snowbricks:

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Open a contact

Select a contact to open their full record in the panel on the right. The header shows the contact’s name, a link to their LinkedIn profile, their title, and the company they belong to. Below that, you’ll see their persona match (with a checkmark) and their signal count, for example:
Select Signals to open the contact’s full activity timeline — see Website Signals for what that timeline shows. The record has three tabs: Person, Company, and Target Lists.

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Person tab

Shows the contact’s own details: first name and last name; role; created at and updated at; address — city, state, country, postal code; contact & social — phone, email, LinkedIn, Twitter, Facebook, GitHub.

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Company tab

Shows the company behind the contact: company name and short name; website; description; industry tags; technology tags; founded year, organization revenue, number of employees; created at and updated at; address — city, state, country, postal code; contact & social — phone, email, LinkedIn, Twitter, Facebook. This is the same company detail 1eyeᴬᴵ uses to evaluate ICP fit — see ICPs for how that evaluation works.

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Target Lists tab

Shows the target lists this contact currently belongs to.

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Persona match explanations

When a contact matches a persona, select the persona badge to see why 1eyeᴬᴵ matched them. Example: “Title (VP, Marketing Leader) and department (marketing) directly align with the Marketing persona’s focus on campaign visibility and contact/account activation.” Use the explanation to sanity-check the match, or to spot a persona that needs a tighter description — see Personas.

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Look up email or phone

Some contacts show a Look up action next to a missing email or phone field instead of a value. Select Look up to have 1eyeᴬᴵ attempt to find that contact’s email or phone number on demand, rather than enriching every contact in bulk upfront. Use this when: a contact is persona- and ICP-matched but missing an email or phone; you want to confirm a contact has reachable data before adding them to a target list; you’re reviewing a target list and filling gaps in contact coverage. Each lookup uses credits, so review persona and company fit before triggering one. If the contact already has a value for that field, a lookup won’t run and won’t use credits. Not every lookup finds a result — some contacts don’t have publicly available or enrichable data. Use the search bar to find a specific contact, company, title, or email.

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Filter buyers

Select Filter to open the filter query builder. Build one or more Where [field] [operator] [value] conditions to narrow the list. Fields available include: Select + Add condition to add more rows, and Clear all conditions to start over.

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Export

Select Export CSV to download the contacts in the current view. 1eyeᴬᴵ will confirm the number of contacts before exporting, for example:
Filter first if you want a focused export.

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Best practices

  • Filter before exporting — The export reflects your current filtered view, so narrow it down first for a cleaner file.
  • Check persona and company fit together — A strong persona match at a poor-fit company is still worth a second look before you act on it.
  • Use Look up selectively — Only trigger a lookup for contacts you’re actually likely to pursue — it’s a per-contact action that uses credits.
  • Review the persona explanation when a match looks off — If a badge doesn’t make sense, it usually points to a persona description that needs tightening.

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Troubleshooting

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FAQ

Buyers is the full pool of contacts in your workspace. A target list is a focused subset you’ve built for a specific GTM motion — see Target Lists.
Yes — check the Target Lists tab on a contact’s record to see every list they’re part of.
No. It returns whatever is available for that contact — sometimes email only, sometimes phone only, sometimes neither.
No — if the field already has a value, the lookup won’t run.

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Next step

Next, go to Target Lists to see how to build a focused list from Buyers and push it toward a Destination.